Angry Orchard

For the launch of Angry Orchard’s new less sweet, hazy Unfiltered cider, our team created a national launch campaign poking fun at the stereotypical, “filtered” constructs of advertising. We challenged ourselves to create a risky one-take, first-take commercial featuring snarky head cider maker (not actor) Ryan Burk.


Creative Agency - ISL
Executive Creative Director - Zach Goodwin
Creative Director - Mike O’Brien
Copywriter - Becky Nissel
Art Director - Monica Tan
Video Editor - Nathan Colby
Assistant Editor - Stephen Han
Account Director - Erica Goodwin
Production Company - Willie Productions