TV/OLV/SOCIAL CAMPAIGN
Angry Orchard
For the launch of Angry Orchard’s new less sweet, hazy Unfiltered cider, our team created a national launch campaign centered around poking fun at the stereotypical constructs of advertising and cider. We did this by challenging ourselves to create a risky one-take, first-take commercial featuring snarky head cider maker (not actor) Ryan Burk.
BTS
Creative Agency - ISL
Executive Creative Director - Zach Goodwin
Creative Director - Mike O’Brien
Copywriter - Becky Nissel
Art Director - Monica Tan
Video Editor - Nathan Colby
Assistant Editor - Stephen Han
Account Director - Erica Goodwin
Production Company - Willie Productions