VISUAL IDENTITY / BRANDING
DC Design Week
DC is known for stodgy politicians and cement buildings. We pushed against this tired perception by creating an edgy, sleek visual identity for DC Design Week, an annual festival focused on bringing DC’s creative community together.
Our team set out to break away from the expectation that DC is boring and buttoned up, and instead expose the thriving (yet niche) creative community that lives in its underbelly. We approached fundamental design elements with this idea in mind — breaking a stark black and white palette with a bold, bright green, creating a balanced and contrasting relationship between typefaces, and employing morphing 3D elements that would unexpectedly break planes and create interesting and reflections against type. To connect our visual identity to DC and its rich cultural history, we sourced black and white archival photography from the Library of Congress.
Creative Agency - January Third
Creative Director - Maggie Gaudaen
Art Director & Brand Designer - Monica Tan
Video Editor - Nathan Colby
3D Assistance - Duke & Duck
Account Director - Erica Goodwin