Dosh is a mobile platform focused on moving wasted advertising dollars into the pockets of consumers through card-linked cash back offers. They are rapidly growing and were in need of a brand identity that would inspire trust and evoke a sense of friendliness and warmth. I worked with the creative director to explore multiple identities before landing on a final direction, which we then expanded into a thorough brand guidelines document and saw through its launch and successful adoption throughout the company.

FINAL IDENTITY

The final identity pulls learnings from our explorations into a warm and positive visual medium. We introduced a unique seafoam green and bright coral to add boldness, distinctiveness, and youth, coupled with elegant layering elements and beautiful daytime photography to evoke a full sense of trust and opportunity.