OLV / SOCIAL
Furby
After 7 years, the iconic robotic furball is back and cuter than ever. Most toys limit kids by boxing them into roleplaying boring, real-life, adult behaviors. Furby is here to empower kids to be their weirdest, most wackadoodle selves — letting their imagination run free through creativity and self expression.
For this highly anticipated Furby launch, we created the kids’ song of the summer and brought it to life with a music video anthem. We executed our concept with a DIY, mixed media approach, full of graphic and visual effects that feel relevant to today’s digital landscape and nod towards the tools that kids currently use to make their own videos.
For this highly anticipated Furby launch, we created the kids’ song of the summer and brought it to life with a music video anthem. We executed our concept with a DIY, mixed media approach, full of graphic and visual effects that feel relevant to today’s digital landscape and nod towards the tools that kids currently use to make their own videos.
Furby is iconic. We set out to relaunch the toy from the 90s to make it relevant today.
“You challenged us to think differently and push the boundaries, which is something we really needed.”
VIVIAN LEE
SENIOR MANAGER, GLOBAL CONSUMER MARKETING, HASBRO
Creative Agency - Red Antler
Creative Director - Jason Moran
Senior Art Director - Monica Tan
Senior Copywriter - Helen Gallagher
Client Director - Maddie Channes
Senior Producer - Nayda Grace
Music - Zess Media
Singer - Helen Gallagher