After 7 years, the iconic robotic furball is back and cuter than ever. For this year’s highly anticipated Furby launch, we created the kids’ song of the summer and brought it to life with a music video anthem. Most toys limit kids by boxing the into roleplaying real-life, adult behaviors. Furby is here to encourage kids to be their weirdest, most wackadoodle selves — letting their imagination run free through creativity and self expression.

We executed our concept with a DIY, mixed media approach, full of graphic and visual effects that feel relevant to today’s digital landscape and nod towards the tools that kids currently use to make their own videos.

“You challenged us to think differently and push the boundaries, which is something we really needed.”

VIVIAN LEE
SENIOR MANAGER, GLOBAL CONSUMER MARKETING, HASBRO