Khalifa Kush is known for its premium quality and extreme potency. However, there was a serious disconnect between these attributes, Wiz, and the brand itself. In this full rebrand, I led art direction and design to bring Wiz’s personality forward across all marketing materials, packaging, and a new website. We directed a shoot with Wiz to create a brand mood film, motion assets, and lifestyle photography.

AIGA50 Winner — Brand Identity Design