Khalifa Kush, Wiz Khalifa’s weed brand, is known for its premium quality and extreme potency. However, there was an serious disconnect between these attributes and Wiz and the brand itself. We were tasked with a full rebrand to bring Wiz’s personality forward. I led art direction and design to create the new look and feel, applied across all marketing materials, packaging, and a new website. We directed a shoot with Wiz to create the brand mood film, motion assets, and lifestyle photography.

AIGA50 Winner — Brand Identity Design