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OLV / SOCIAL

Pika


In its first-ever brand campaign, AI startup Pika is making a bold move: encouraging people to opt out of reality. When everything around us feels like it's falling apart, Pika gives you the tools to twist the real world into something better—or at least more fun.

Pika is here to embrace delusion. Reality is optional.









Much of the spot was brought to life through practical effects. Staying true to the traditional creative process, we collaborated with real artists and makers to help shape the campaign, bringing a sense of authenticity and craft that AI cannot replicate. The final piece captures what our product is all about—partnering with creators to elevate their work, not replace it.











Pika enables anyone to swap, change, replace the reality around them. Laundry piling up? Explode it into butterflies. Litter box need cleaning? Replace it with a tiny zen garden. Sure, it’s delusional, and that’s why we love it.














“Pika has been incredible, its people are visionaries and its possibilities are endless. If you've never blown up a cat or turned your partner into crunchy playdough, have you even lived through the absolute nightmare we are currently trying to navigate our way through?”


Marie Schuller, Director








Client - Pika
Head of Brand & Creative - Lindsay Brillson
Creative Lead / Art - Monica Tan
Creative Lead / Copy - Haley Ray
Creative Director: Matan Cohen-Grumi
Director/Production Partner: Marie Schulller for RSA Films
Editorial: Val Thrasher for Abandon Editorial
VFX and Color: The Mill
Sound Design: Sonic Union
Music: Nightcap Music
Ceiling Train Content Studio:
Founder, Executive Producer: Christina Cooksey
Producer: Shelby Vaculin