OLV / SOCIAL
Pika AI Selves
Introducing Pika AI Selves: AI you birth, raise, and set loose to be a living extension of you. They’re rich, multi-faceted beings with persistent memory, and maybe even a peanut allergy. It’s up to you!
Have them send pictures to your group chat. Make a video game about your fish. Call your mom while you do anything but call your mom. The possibilities are as myriad as the stars.
Have them send pictures to your group chat. Make a video game about your fish. Call your mom while you do anything but call your mom. The possibilities are as myriad as the stars.
“This kind of technology is astounding, but can also be disturbing. Our goal with the video was to lean into the discomfort, while simultaneously tempering it with humour and self-awareness. Creating a digital version of yourself is frankly kind of weird! But it can also be incredibly fun. And so is our video.”
Lindsay Brillson, Head of Brand & Content
Client: Pika
- Head of Brand & Content: Lindsay Brillson
- Creative Director: Monica Tan
- AI Creatives: Ruofan Gu & Ilor Elmaleh
- Animation Leti Liu
Creative Agency: Ceiling Train
- Founder, Chief Content Officer: Christina Cooksey
- Director: Josh Cohen
- Senior Producer: Shelby Vaculin
- Line Producer: Raf Sanchez
- DP: Frances Chen
- Production Designer: Lee Levy
- Wardrobe Stylist: Lotte Elisa
- Graphics: Jay Sprogell
Editorial + Post: MONDIAL
- Executive Producer: Patrick Mack
- Editor: Nick Wurz
- Colorist: Will Renton
- Senior Producer: Sara Montgomery
Audio
- Sound Engineer: Michael Levesque, Plush NYC
- Composer: Devon Yesburger
