OOH CAMPAIGN
THE PHILLIPS COLLECTION
The Phillips Collection is the world’s first modern art museum. However, most people are unaware of its existence, especially since it competes with the wide swath of DC-area museums. To spread awareness, we took over every ad at the Farragut North metro station and built a popup art gallery.
We wrote, designed and produced 151 ad units in one of DC's most visited metro stations. Reaching 18,000 commuters passing through Farragut North each day, our bright pink creative turned heads and brightened the notoriously dull metro station.
We wrote, designed and produced 151 ad units in one of DC's most visited metro stations. Reaching 18,000 commuters passing through Farragut North each day, our bright pink creative turned heads and brightened the notoriously dull metro station.
Creative Agency - January Third
Creative Director - Maggie Gaudaen
Account Director - Erica Goodwin
Motion Designer- Nathan Colby
Art Director - Monica Tan
Creative Director - Maggie Gaudaen
Account Director - Erica Goodwin
Motion Designer- Nathan Colby
Art Director - Monica Tan