![](https://freight.cargo.site/t/original/i/bc848b13104b9b4318fe453c675ec405777fe951c55be76a4fd8b9fa2827d46c/Monica-Tan-The-Well_Hero-image.jpg)
SOCIAL CAMPAIGN/PRODUCT LAUNCH
THE WELL
The Well is New York's most exclusive wellness club — a first-of-its kind ecosystem for wellness, situated in the heart of Manhattan. Known for their state-of-the-art spa and health facility, The Well allows members to visit a wide variety of health practitioners, attend workout classes, and dine in their health-centered restaurant.
The Well’s healthcare experts and leading doctors recently developed a line of natural supplements, available to anyone seeking natural-remedy wellness. We helped launch a national e-commerce campaign with a suite of digital ads to introduce The Well to the world beyond New York.
The Well’s healthcare experts and leading doctors recently developed a line of natural supplements, available to anyone seeking natural-remedy wellness. We helped launch a national e-commerce campaign with a suite of digital ads to introduce The Well to the world beyond New York.
![](https://freight.cargo.site/t/original/i/d9a76645a4934e85b0947314f20182d790af7fedce5ee89123c560b23a1d6137/Monica-Tan-The-Well_2up-5.jpg)
![](https://freight.cargo.site/t/original/i/12aef2ec737fddeb7c0844d8364f7a4b6e11802e0aae02e0e76a2599b9ce3e24/Monica-Tan-The-Well_2up-6.jpg)
When the pandemic hit, The Well came to us with a new idea — a live global meditation event. We partnered with The Well and Deepak Chopra to host H(OM)E — a 20-minute guided meditation on Facebook Live.
Our event brought people together from all over the world and fostered a collective positive energy during the stress of the pandemic. We were met with an astounding 19 million streams, 538,000 social reactions, and 25,000 in-platform shares.
![](https://freight.cargo.site/t/original/i/8fdb37327fc5a5a4506a4ecc80c44f22e35949063c03f17460f6ded46318f485/Monica-Tan-The-Well_2up-1.gif)
![](https://freight.cargo.site/t/original/i/5b31a130a7693d3e18748c5ff54668d8b96919e16dd4e72e031a813737adb20c/Monica-Tan-The-Well_2up-2.jpg)
While we were hard at work, The Well’s doctors were developing an entirely new product in response to COVID-19 — an all-natural, FDA-approved hand sanitizer packed with essential oils. Our team branded the bottle and produced a quarantine-friendly photoshoot to launch and promote the product, which sold out and has since been expanded into 2 additional scents.
![](https://freight.cargo.site/t/original/i/933a48963dfeacb42ad14e0dfcb9b3d9f31565c67cbb01485dcddc2883894f23/Monica-Tan-The-Well_2up-3.jpg)
![](https://freight.cargo.site/t/original/i/f6156814860d661bc8f2c734cf05777d14f94ca1848653f229a81d58948e659c/Monica-Tan-The-Well_2up-4.jpg)
![](https://freight.cargo.site/t/original/i/1e42495484f747c6911a6166ea86f8c528a680a1c16ffa299f95efeccd794114/Monica-Tan-The-Well_Clean-Hands.jpg)
Creative Agency - January Third
Creative Director - Maggie Gaudaen
Account Director - Erica Goodwin
Motion Designer- Nathan Colby
Art Director - Monica Tan
Creative Director - Maggie Gaudaen
Account Director - Erica Goodwin
Motion Designer- Nathan Colby
Art Director - Monica Tan