Monica Tan

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	<title>Monica Tan</title>
	<link>https://monicatan.com</link>
	<description>Monica Tan</description>
	<pubDate>Wed, 08 Apr 2026 20:28:08 +0000</pubDate>
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		<title>Featured Work</title>
				
		<link>https://monicatan.com/Featured-Work</link>

		<pubDate>Mon, 31 Jul 2023 13:57:57 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

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		<title>About</title>
				
		<link>https://monicatan.com/About-3</link>

		<pubDate>Tue, 04 Mar 2025 16:33:43 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

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Monica Tan is creative director who specializes in campaigns, content, and brand building. With a background in design and art direction, Monica has dedicated her career towards crafting compelling brand stories — from shaping ownable brand identities, to launching and amplifying brands through 360° campaigns.She’s currently shaping the brand at Pika and working to make AI accessible and fun for everyone. She is based in the Bay Area.
Past clients: Pika, Hinge, Furby, Philo, Sheertex, Indeed, Capital One, American Express, Angry Orchard, Grand Marnier, Khalifa Kush, GNC, Walmart

Favorite things: Dessert, martinis, texmex, horror movie franchises, the sun, yard sales, being comfy, going to sleep, the holiday season, greyhounds&#38;nbsp;

︎ monica9tan@gmail.comphoto credit: Haley Ray


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		<title>Pika</title>
				
		<link>https://monicatan.com/Pika</link>

		<pubDate>Fri, 09 May 2025 01:39:53 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Pika</guid>

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OLV / SOCIAL


Pika


	In its first-ever brand campaign, AI startup Pika is making a bold move: encouraging people to opt out of reality. When everything around us feels like it's falling apart, Pika gives you the tools to twist the real world into something better—or at least more fun. 
Pika is here to embrace delusion. Reality is optional.


	Much of the spot was brought to life through practical effects. Staying true to the traditional creative process, we collaborated with real artists and makers to help shape the campaign, bringing a sense of authenticity and craft that AI cannot replicate. The final piece captures what our product is all about—partnering with creators to elevate their work, not replace it.
	

	&#60;img width="672" height="504" width_o="672" height_o="504" data-src="https://freight.cargo.site/t/original/i/9ba6d0a56f739f611725c0460ba6445ba52efa0aa034c7cc91b6cb488285fd55/Monica-Tan-Pika-Swan.gif" data-mid="232980164" border="0"  src="https://freight.cargo.site/w/672/i/9ba6d0a56f739f611725c0460ba6445ba52efa0aa034c7cc91b6cb488285fd55/Monica-Tan-Pika-Swan.gif" /&#62;
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	Pika enables anyone to swap, change, replace the reality around them. Laundry piling up? Explode it into butterflies. Litter box need cleaning? Replace it with a tiny zen garden. Sure, it’s delusional, and that’s why we love it.
	

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2bd782d613909653529d0659d259fa3dc017b9d1f773c522ccf9df1da0eecaa4/Pikapocalypse_BalloonFlower.png" data-mid="233084401" border="0"  src="https://freight.cargo.site/w/1000/i/2bd782d613909653529d0659d259fa3dc017b9d1f773c522ccf9df1da0eecaa4/Pikapocalypse_BalloonFlower.png" /&#62;


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	“Pika has been incredible, its people are visionaries and its possibilities are endless. If you've never blown up a cat or turned your partner into crunchy playdough, have you even lived through the absolute nightmare we are currently trying to navigate our way through?”

Marie Schuller, Director
	

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Client - Pika
Head of Brand &#38;amp; Creative - Lindsay BrillsonCreative Lead / Art - Monica TanCreative Lead / Copy - Haley RayCreative Director: Matan Cohen-Grumi
Director/Production Partner: Marie Schulller for RSA FilmsEditorial: Val Thrasher for Abandon EditorialVFX and Color: The MillSound Design: Sonic UnionMusic: Nightcap Music
Ceiling Train Content Studio:Founder, Executive Producer: Christina CookseyProducer: Shelby Vaculin


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		<title>Pika AI Selves</title>
				
		<link>https://monicatan.com/Pika-AI-Selves</link>

		<pubDate>Wed, 08 Apr 2026 20:28:08 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Pika-AI-Selves</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8260fe76b16e3137a396612f9d6e540ce4e8a0b1f76a014ef41dc2d7a0f51fef/Thumbnail.png" data-mid="246991494" border="0"  src="https://freight.cargo.site/w/1000/i/8260fe76b16e3137a396612f9d6e540ce4e8a0b1f76a014ef41dc2d7a0f51fef/Thumbnail.png" /&#62;


OLV / SOCIAL


Pika AI Selves


	Introducing Pika AI Selves: AI you birth, raise, and set loose to be a living extension of you. They’re rich, multi-faceted beings with persistent memory, and maybe even a peanut allergy. It’s up to you!Have them send pictures to your group chat. Make a video game about your fish. Call your mom while you do anything but call your mom. The possibilities are as myriad as the stars.


	“This kind of technology is astounding, but can also be disturbing. Our goal with the video was to lean into the discomfort, while simultaneously tempering it with humour and self-awareness. Creating a digital version of yourself is frankly kind of weird! But it can also be incredibly fun. And so is our video.”

Lindsay Brillson, Head of Brand &#38;amp; Content
	

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd3d845d95eda9c63d38621010228219d26f0f20739fb91155d96abb527136b7/Pika-Wide-Monica-Tan.png" data-mid="246991665" border="0"  src="https://freight.cargo.site/w/1000/i/dd3d845d95eda9c63d38621010228219d26f0f20739fb91155d96abb527136b7/Pika-Wide-Monica-Tan.png" /&#62;

	&#60;img width="1248" height="702" width_o="1248" height_o="702" data-src="https://freight.cargo.site/t/original/i/500c1fffee3268f6ac95be213147f825775544aec26830842198296ba85236d0/Pika-Dancing-Monica-Tan-sm.gif" data-mid="246991198" border="0"  src="https://freight.cargo.site/w/1000/i/500c1fffee3268f6ac95be213147f825775544aec26830842198296ba85236d0/Pika-Dancing-Monica-Tan-sm.gif" /&#62;
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Client: Pika- Head of Brand &#38;amp; Content: Lindsay Brillson- Creative Director: Monica Tan- AI Creatives: Ruofan Gu &#38;amp; Ilor Elmaleh- Animation					Leti Liu
Creative Agency: Ceiling Train- Founder, Chief Content Officer: Christina Cooksey- Director: Josh Cohen
- Senior Producer: Shelby Vaculin
- Line Producer: Raf Sanchez- DP: Frances Chen- Production Designer: Lee Levy- Wardrobe Stylist: Lotte Elisa- Graphics: Jay SprogellEditorial + Post: MONDIAL- Executive Producer: Patrick Mack- Editor: Nick Wurz- Colorist: Will Renton- Senior Producer: Sara MontgomeryAudio- Sound Engineer: Michael Levesque, Plush NYC- Composer: Devon Yesburger


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		<title>Furby</title>
				
		<link>https://monicatan.com/Furby</link>

		<pubDate>Tue, 22 Aug 2023 21:33:10 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Furby</guid>

		<description>&#60;img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/3e6e83ea5897fa1f988e10eef2cb4baa45c0b46822cad58cf83945312f0dba8c/bedroom-dance.gif" data-mid="188642114" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3e6e83ea5897fa1f988e10eef2cb4baa45c0b46822cad58cf83945312f0dba8c/bedroom-dance.gif" /&#62;


OLV / SOCIAL


Furby


	After 7 years, the iconic robotic furball is back and cuter than ever. Most toys limit kids by boxing them into roleplaying boring, real-life, adult behaviors. Furby is here to empower kids to be their weirdest, most wackadoodle selves — letting their imagination run free through creativity and self expression.&#38;nbsp;
For this highly anticipated Furby launch, we created the kids’ song of the summer and brought it to life with a music video anthem. We executed our concept with a DIY, mixed media approach, full of graphic and visual effects that feel relevant to today’s digital landscape and nod towards the tools that kids currently use to make their own videos.


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	Furby is iconic. We set out to relaunch the toy from the 90s to make it relevant today. 
	

	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ac8055dde729ec39a7aa428111c045fc52911750c38f4bdbc12ac15ddf3907a7/Monica-Tan-Furby-1.gif" data-mid="189434202" border="0"  src="https://freight.cargo.site/w/600/i/ac8055dde729ec39a7aa428111c045fc52911750c38f4bdbc12ac15ddf3907a7/Monica-Tan-Furby-1.gif" /&#62;
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	“You challenged us to think differently and push the boundaries, which is something we really needed.” 
VIVIAN LEESENIOR MANAGER, GLOBAL CONSUMER MARKETING, HASBRO
	

&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/71529d25f32d6442130ad4ac0dbe20f6b918e3c4e2d1aed9bca94d457ff94ada/Monica-Tan-Furby-2.gif" data-mid="189434342" border="0"  src="https://freight.cargo.site/w/600/i/71529d25f32d6442130ad4ac0dbe20f6b918e3c4e2d1aed9bca94d457ff94ada/Monica-Tan-Furby-2.gif" /&#62;
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Creative Agency - Red AntlerCreative Director - Jason MoranSenior Art Director - Monica TanSenior Copywriter - Helen Gallagher
Client Director - Maddie ChannesSenior Producer - Nayda Grace
Music - Zess Media
Singer - Helen Gallagher

	
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	<item>
		<title>Hinge</title>
				
		<link>https://monicatan.com/Hinge</link>

		<pubDate>Thu, 31 Aug 2023 19:18:14 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Hinge</guid>

		<description>&#60;img width="1606" height="1014" width_o="1606" height_o="1014" data-src="https://freight.cargo.site/t/original/i/d38f7c21f3ef6c850789c8696ea32c9b09a51aab3655f09bb6eaa5bb5d1f83ba/Monica-Tan-Hinge-Hero.png" data-mid="189437013" border="0"  src="https://freight.cargo.site/w/1000/i/d38f7c21f3ef6c850789c8696ea32c9b09a51aab3655f09bb6eaa5bb5d1f83ba/Monica-Tan-Hinge-Hero.png" /&#62;

TV&#38;nbsp; &#124;&#38;nbsp; SOCIAL&#38;nbsp;


Hinge


	Hinge, the dating app designed to be deleted, is ready for its global debut. When daters connect, Hingie dies, and we live for it. For this campaign, we brought our beloved Hingie to its demise for 10 international markets.
	
	
&#60;img width="3409" height="2404" width_o="3409" height_o="2404" data-src="https://freight.cargo.site/t/original/i/65f42a509cd4e41462218c0b929a18f9e93a97312354d48c3010ae2a29ad2134/HINGE_BIKE_horizontal.jpg" data-mid="189436433" border="0"  src="https://freight.cargo.site/w/1000/i/65f42a509cd4e41462218c0b929a18f9e93a97312354d48c3010ae2a29ad2134/HINGE_BIKE_horizontal.jpg" /&#62;


&#60;img width="3404" height="2544" width_o="3404" height_o="2544" data-src="https://freight.cargo.site/t/original/i/73eee32ce6f26cc2dbe5da264a7f9fae391c855afeb7ade183355cbca186dfd3/HINGE_GARDEN.jpg" data-mid="189436801" border="0"  src="https://freight.cargo.site/w/1000/i/73eee32ce6f26cc2dbe5da264a7f9fae391c855afeb7ade183355cbca186dfd3/HINGE_GARDEN.jpg" /&#62;

&#60;img width="3417" height="2565" width_o="3417" height_o="2565" data-src="https://freight.cargo.site/t/original/i/ecc62289f1bd0b19d8418e36ae9eb2933339f697142c143bd1835f58c34b192c/HINGE_FOODMARKET_horizontal.jpg" data-mid="189436808" border="0"  src="https://freight.cargo.site/w/1000/i/ecc62289f1bd0b19d8418e36ae9eb2933339f697142c143bd1835f58c34b192c/HINGE_FOODMARKET_horizontal.jpg" /&#62;


Creative Agency - Red AntlerExecutive Creative Director - Michael CiancoSenior Art Director - Monica TanCopywriter - Andy MendesExecutive Producer - Brandon Wheeler


</description>
		
	</item>
		
		
	<item>
		<title>Philo</title>
				
		<link>https://monicatan.com/Philo</link>

		<pubDate>Thu, 06 Apr 2023 13:23:14 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Philo</guid>

		<description>&#60;img width="1606" height="1014" width_o="1606" height_o="1014" data-src="https://freight.cargo.site/t/original/i/360733b771e2b82212da34d0f7bf9fb1ff1aa96768980f099d983f214f809cf2/Monica-Tan-Philo-Image.png" data-mid="174466446" border="0"  src="https://freight.cargo.site/w/1000/i/360733b771e2b82212da34d0f7bf9fb1ff1aa96768980f099d983f214f809cf2/Monica-Tan-Philo-Image.png" /&#62;

OLV / OOH / SOCIAL


Philo


	We created an integrated ad campaign for Philo, the affordable streaming service outfitted with the comfort TV channels we all know and love. Our campaign celebrates the odd, delightful creatures we all turn into when we truly get comfy and settle in for a couple hours of TLC (or equivalent).&#38;nbsp;
Awards and Press:&#38;nbsp;

	The Gail Award - Gold for Art Direction

Shots Awards The Americas - Production and Styling

Ad Age Editor’s Pick,&#38;nbsp;Ad Age - The Top 5 Creative Campaigns

Press Kitchen

	
&#60;img width="7952" height="4454" width_o="7952" height_o="4454" data-src="https://freight.cargo.site/t/original/i/5df48259b1ccab5f660c96917d110c2364a7d09a9dee62063230b41af1ab9b58/_INS5160.jpg" data-mid="174466451" border="0"  src="https://freight.cargo.site/w/1000/i/5df48259b1ccab5f660c96917d110c2364a7d09a9dee62063230b41af1ab9b58/_INS5160.jpg" /&#62;

	&#60;img width="3450" height="4390" width_o="3450" height_o="4390" data-src="https://freight.cargo.site/t/original/i/634e006a61a4aa1dea2155941296dc427e1103f73e77a277979656b2c27ed309/Carla-Vertical.png" data-mid="174533159" border="0"  src="https://freight.cargo.site/w/1000/i/634e006a61a4aa1dea2155941296dc427e1103f73e77a277979656b2c27ed309/Carla-Vertical.png" /&#62;
	&#60;img width="3450" height="4390" width_o="3450" height_o="4390" data-src="https://freight.cargo.site/t/original/i/bbe242ab2867fe8ebce2b86aea41650bf15e8b32232e78d3938630639d052a26/Stones-Vertical.jpg" data-mid="174533161" border="0"  src="https://freight.cargo.site/w/1000/i/bbe242ab2867fe8ebce2b86aea41650bf15e8b32232e78d3938630639d052a26/Stones-Vertical.jpg" /&#62;
&#60;img width="3976" height="2195" width_o="3976" height_o="2195" data-src="https://freight.cargo.site/t/original/i/49d05fceba83c769755757f482a0bb7096c284793ecda7fd6f0a0fc51de4d3d9/Monica-Tan-Philo-Brenda.jpg" data-mid="174466628" border="0"  src="https://freight.cargo.site/w/1000/i/49d05fceba83c769755757f482a0bb7096c284793ecda7fd6f0a0fc51de4d3d9/Monica-Tan-Philo-Brenda.jpg" /&#62;

&#60;img width="844" height="546" width_o="844" height_o="546" data-src="https://freight.cargo.site/t/original/i/6c73f82faae5fcd51fc4461ccfe0df51c470d5436a12777e196b6c34fc385cfc/Making-Friends-Simplified.gif" data-mid="174531127" border="0"  src="https://freight.cargo.site/w/844/i/6c73f82faae5fcd51fc4461ccfe0df51c470d5436a12777e196b6c34fc385cfc/Making-Friends-Simplified.gif" /&#62;
&#60;img width="844" height="546" width_o="844" height_o="546" data-src="https://freight.cargo.site/t/original/i/2a41c739a630e5efcba57810f017d4c0443339f0d8431f6060fe22dd55d86d4c/Making-Brenda.gif" data-mid="174532306" border="0"  src="https://freight.cargo.site/w/844/i/2a41c739a630e5efcba57810f017d4c0443339f0d8431f6060fe22dd55d86d4c/Making-Brenda.gif" /&#62;


	Each of our custom-designed comfort creatures are based on the different ways people like to relax while watching.
	

&#60;img width="844" height="546" width_o="844" height_o="546" data-src="https://freight.cargo.site/t/original/i/14ebf565b90f63e2929c047bfabb2cbd15a30926ab9d06d4bb4e8e2d091d9e79/Making-Rob-Simplified.gif" data-mid="174531964" border="0"  src="https://freight.cargo.site/w/844/i/14ebf565b90f63e2929c047bfabb2cbd15a30926ab9d06d4bb4e8e2d091d9e79/Making-Rob-Simplified.gif" /&#62;
&#60;img width="844" height="546" width_o="844" height_o="546" data-src="https://freight.cargo.site/t/original/i/35261d56747033733d952856441860c3f7e9167e517eb1d680bf4ea0ac919fff/Making-Stones.gif" data-mid="174532553" border="0"  src="https://freight.cargo.site/w/844/i/35261d56747033733d952856441860c3f7e9167e517eb1d680bf4ea0ac919fff/Making-Stones.gif" /&#62;


“The campaign’s visual recreation of the sensation of carefree bliss is euphoric.”

AD AGE
	
	
&#60;img width="4551" height="3200" width_o="4551" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9b04f94c7ab7f621d52cc828528e90dab98af9ce695781f0d88e1131035c6191/Brenda-Horizontal.jpg" data-mid="174533120" border="0"  src="https://freight.cargo.site/w/1000/i/9b04f94c7ab7f621d52cc828528e90dab98af9ce695781f0d88e1131035c6191/Brenda-Horizontal.jpg" /&#62;


	A channel you can sink your fangs intoWe also concepted and created The Comfort Channel, which brings together curated TV-show favorites, calming &#38;amp; playful interstitials, and custom, hypnotic music into one distinctly cozy brand package—only available on Philo. The channel is live and has received viewing numbers comparable to those of Comedy Central.
	

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d10db37ce85cc2e748d86a0a8ae804a6196c9c06ed92430caa18086c03a1dd93/ezgif.com-gif-maker-18.gif" data-mid="174534215" border="0"  src="https://freight.cargo.site/w/600/i/d10db37ce85cc2e748d86a0a8ae804a6196c9c06ed92430caa18086c03a1dd93/ezgif.com-gif-maker-18.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/62eca21a195c95f973b3815223f6df250f96411ede29779a984d2e1bbedcf5c6/ezgif.com-gif-maker-19.gif" data-mid="174534327" border="0"  src="https://freight.cargo.site/w/600/i/62eca21a195c95f973b3815223f6df250f96411ede29779a984d2e1bbedcf5c6/ezgif.com-gif-maker-19.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/26f2139efbc39461f6bacd65424b1919f875f21328212185423773b054172fe3/ezgif.com-optimize-1.gif" data-mid="174534500" border="0"  src="https://freight.cargo.site/w/600/i/26f2139efbc39461f6bacd65424b1919f875f21328212185423773b054172fe3/ezgif.com-optimize-1.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/054d53f9530699e83029d61edbddef417cde2993b57f973c5c0aa1f8883ed2d3/ezgif.com-optimize-3.gif" data-mid="174534584" border="0"  src="https://freight.cargo.site/w/600/i/054d53f9530699e83029d61edbddef417cde2993b57f973c5c0aa1f8883ed2d3/ezgif.com-optimize-3.gif" /&#62;


&#60;img width="515" height="515" width_o="515" height_o="515" data-src="https://freight.cargo.site/t/original/i/8749aaa713b9a386b89f4d669cd112cdaef1b9b2ee6235e60d659715993e61e2/unnamed-1.gif" data-mid="174601724" border="0"  src="https://freight.cargo.site/w/515/i/8749aaa713b9a386b89f4d669cd112cdaef1b9b2ee6235e60d659715993e61e2/unnamed-1.gif" /&#62;
	&#60;img width="697" height="697" width_o="697" height_o="697" data-src="https://freight.cargo.site/t/original/i/ebf4ede081d0ee6898e18fcb16af9e7f7eacba3815e38d2958aaec1f4a530fdd/unnamed-2.gif" data-mid="174601737" border="0" data-scale="100" src="https://freight.cargo.site/w/697/i/ebf4ede081d0ee6898e18fcb16af9e7f7eacba3815e38d2958aaec1f4a530fdd/unnamed-2.gif" /&#62;
	
&#60;img width="453" height="453" width_o="453" height_o="453" data-src="https://freight.cargo.site/t/original/i/d73a888745be112bf78397499b28efba11575660641c274919fee6d26db2cd86/unnamed-3.gif" data-mid="174601746" border="0"  src="https://freight.cargo.site/w/453/i/d73a888745be112bf78397499b28efba11575660641c274919fee6d26db2cd86/unnamed-3.gif" /&#62;
	

	Comfort Kits
We brought our idea home with exclusive, one-of-a-kind comfort inventions that were sent to influencers.
	

&#60;img width="2033" height="1365" width_o="2033" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e1e7f578b122d1e2a423edf1b4ed494fe125151a36fd052cce5ef061db8f577b/Philow-Squeeze.gif" data-mid="174534727" border="0"  src="https://freight.cargo.site/w/1000/i/e1e7f578b122d1e2a423edf1b4ed494fe125151a36fd052cce5ef061db8f577b/Philow-Squeeze.gif" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/9f5928f873bbb60a5646836c6d5d1a9b6cba48600e780b7cbdcbd5c485dfd03c/In-Use.png" data-mid="174534789" border="0"  src="https://freight.cargo.site/w/1000/i/9f5928f873bbb60a5646836c6d5d1a9b6cba48600e780b7cbdcbd5c485dfd03c/In-Use.png" /&#62;


	“As we embarked on this brand campaign, we were already aware of Red Antler’s stellar reputation in the industry, but we were truly impressed with their team during this process—they got us, we got them, and we’re beyond thrilled with the results.” 
MATT STEINHEAD OF BRAND &#38;amp; CREATIVE STRATEGY, PHILO
	

Creative Agency - Red AntlerExecutive Creative Director - Lindsay Brillson
Associate Creative Director - Dawn KimSenior Art Director - Monica Tan
Copywriter - Jack McCormick
Client Director - Tiffany Petrosino
Executive Producer - Brandon Wheeler
Music - Cleod9Production Company - Honor Society
Director - Jesse McElroy

	
</description>
		
	</item>
		
		
	<item>
		<title>Sheertex</title>
				
		<link>https://monicatan.com/Sheertex</link>

		<pubDate>Mon, 21 Mar 2022 13:44:05 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Sheertex</guid>

		<description>&#60;img width="2778" height="1604" width_o="2778" height_o="1604" data-src="https://freight.cargo.site/t/original/i/bf76bb41a22bed8f1d84d0670b2d0bcc76ed288c9ee1ddbb0876022e6152e242/Monica-Tan-Sheertex.png" data-mid="182485239" border="0"  src="https://freight.cargo.site/w/1000/i/bf76bb41a22bed8f1d84d0670b2d0bcc76ed288c9ee1ddbb0876022e6152e242/Monica-Tan-Sheertex.png" /&#62;


OOH &#124; TV


Sheertex


	Sheertex, the world’s most undestructive tights, challenged us to push their product message to the extreme. We crafted a series of scary, provocative scenarios for a subway takeover in NYC.
	
	
&#60;img width="2381" height="1172" width_o="2381" height_o="1172" data-src="https://freight.cargo.site/t/original/i/ab86a4e272c406798fbdb7a2143b072e17aab91058e45b42ad57b55e22b5d8b3/Gif1.gif" data-mid="174333353" border="0"  src="https://freight.cargo.site/w/1000/i/ab86a4e272c406798fbdb7a2143b072e17aab91058e45b42ad57b55e22b5d8b3/Gif1.gif" /&#62;
&#60;img width="3388" height="1906" width_o="3388" height_o="1906" data-src="https://freight.cargo.site/t/original/i/daa884c02d1e3cde58c8edc65fc816807749b2579fdeb9d62b1611148baf00a7/14_Subway_Screens_Mockup.png" data-mid="174333728" border="0"  src="https://freight.cargo.site/w/1000/i/daa884c02d1e3cde58c8edc65fc816807749b2579fdeb9d62b1611148baf00a7/14_Subway_Screens_Mockup.png" /&#62;


	&#60;img width="1377" height="1722" width_o="1377" height_o="1722" data-src="https://freight.cargo.site/t/original/i/92a7bd24d4d9fcee88067ad9564da92445501369f9d5cbbe61f0a34ed0a01446/Tested-on-Endangered-Species.jpg" data-mid="174345468" border="0"  src="https://freight.cargo.site/w/1000/i/92a7bd24d4d9fcee88067ad9564da92445501369f9d5cbbe61f0a34ed0a01446/Tested-on-Endangered-Species.jpg" /&#62;
	&#60;img width="1762" height="2203" width_o="1762" height_o="2203" data-src="https://freight.cargo.site/t/original/i/4d3616348f5648ffc98fdfc3be590a9c71bf3dcb3f850086eb370781b74d17d6/Tested-on-Minors.jpg" data-mid="174345314" border="0"  src="https://freight.cargo.site/w/1000/i/4d3616348f5648ffc98fdfc3be590a9c71bf3dcb3f850086eb370781b74d17d6/Tested-on-Minors.jpg" /&#62;


&#60;img width="2771" height="2078" width_o="2771" height_o="2078" data-src="https://freight.cargo.site/t/original/i/64fb2683e5aa861fa56bf8a1d7837966ce3b99749d893b218bd1687e9b7fb900/01_Subway_Ad_Mockup.png" data-mid="174338461" border="0"  src="https://freight.cargo.site/w/1000/i/64fb2683e5aa861fa56bf8a1d7837966ce3b99749d893b218bd1687e9b7fb900/01_Subway_Ad_Mockup.png" /&#62;
&#60;img width="3176" height="1470" width_o="3176" height_o="1470" data-src="https://freight.cargo.site/t/original/i/3325b172e017d3f4ec621634329a08acb79fd857643abc689f7f54d303369848/20_Subway_Car_Ad_Mockup.png" data-mid="174338512" border="0"  src="https://freight.cargo.site/w/1000/i/3325b172e017d3f4ec621634329a08acb79fd857643abc689f7f54d303369848/20_Subway_Car_Ad_Mockup.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f75422e923699c62cfbb640b85663efdb67e75e444c3dfa164f00069d9ec870/7.-Sheertex-Campaign-by-Red-Antler---Digital-OOH.gif" data-mid="174338533" border="0"  src="https://freight.cargo.site/w/1000/i/1f75422e923699c62cfbb640b85663efdb67e75e444c3dfa164f00069d9ec870/7.-Sheertex-Campaign-by-Red-Antler---Digital-OOH.gif" /&#62;

&#60;img width="1392" height="611" width_o="1392" height_o="611" data-src="https://freight.cargo.site/t/original/i/c43307f5ce300f4c9d1df3a8ea3b33008d02ac260366a909efd05610687a9db5/Group-10125601.png" data-mid="174345821" border="0"  src="https://freight.cargo.site/w/1000/i/c43307f5ce300f4c9d1df3a8ea3b33008d02ac260366a909efd05610687a9db5/Group-10125601.png" /&#62;
&#60;img width="2160" height="1656" width_o="2160" height_o="1656" data-src="https://freight.cargo.site/t/original/i/ec20bb9570835b92878c1c5124f4c8f35e2ae5b9afd6d103cb3032d91685bc9d/MT-TwoSheet11.jpg" data-mid="174338647" border="0"  src="https://freight.cargo.site/w/1000/i/ec20bb9570835b92878c1c5124f4c8f35e2ae5b9afd6d103cb3032d91685bc9d/MT-TwoSheet11.jpg" /&#62;

&#60;img width="1606" height="1014" width_o="1606" height_o="1014" data-src="https://freight.cargo.site/t/original/i/1e6ce4694cecd3df4f8f9888c80d15a8778cdb9777da72b8939a9aafd19abda5/Monica-Tan-Sheertex-Image.jpg" data-mid="174334072" border="0"  src="https://freight.cargo.site/w/1000/i/1e6ce4694cecd3df4f8f9888c80d15a8778cdb9777da72b8939a9aafd19abda5/Monica-Tan-Sheertex-Image.jpg" /&#62;
Creative Agency - Red AntlerExecutive Creative Director - Lindsay BrillsonSenior Art Director - Monica TanSenior Copywriter - Helen GallagherProducer - Nadya Grace
Photographer - Ian Shiver


</description>
		
	</item>
		
		
	<item>
		<title>Khalifa Kush</title>
				
		<link>https://monicatan.com/Khalifa-Kush</link>

		<pubDate>Sun, 14 Feb 2021 21:13:00 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/Khalifa-Kush</guid>

		<description>&#60;img width="1924" height="1214" width_o="1924" height_o="1214" data-src="https://freight.cargo.site/t/original/i/7585318cb573a3ddb7302477c69b50a5c01df658b480366d52b2282e04f2c272/Monica-Tan-Khalifa-Hero-Image.jpg" data-mid="99585901" border="0"  src="https://freight.cargo.site/w/1000/i/7585318cb573a3ddb7302477c69b50a5c01df658b480366d52b2282e04f2c272/Monica-Tan-Khalifa-Hero-Image.jpg" /&#62;

VISUAL IDENTITY / PACKAGE DESIGN / WEB DESIGN


Khalifa Kush


	Khalifa Kush is known for its premium quality and extreme potency. However, there was a serious disconnect between these attributes, Wiz, and the brand itself. In this full rebrand, I led art direction and design to bring Wiz’s personality forward across all marketing materials, packaging, and a new website. We directed a shoot with Wiz to create a brand mood film, motion assets, and lifestyle photography.AIGA50 Winner — Brand Identity Design
	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18b347db7832016d3827bfed1bc8d93029601b7a2ef296881cb9c89eb073c733/Monica-Tan-Khalifa-4.jpg" data-mid="98866437" border="0"  src="https://freight.cargo.site/w/1000/i/18b347db7832016d3827bfed1bc8d93029601b7a2ef296881cb9c89eb073c733/Monica-Tan-Khalifa-4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de9a735a2e3ca6073ea2f94576e9f0a4ee67f29f69abad6c476c895a919dbf8a/Monica-Tan-Khalifa-5.jpg" data-mid="98866478" border="0"  src="https://freight.cargo.site/w/1000/i/de9a735a2e3ca6073ea2f94576e9f0a4ee67f29f69abad6c476c895a919dbf8a/Monica-Tan-Khalifa-5.jpg" /&#62;
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Creative Agency - This JanuaryCreative Director - Maggie Gaudaen&#38;nbsp;

Art Director &#38;amp; Brand Designer  - Monica Tan
Video Editor - Nathan ColbyAccount Director - Erica Goodwin&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>GNC</title>
				
		<link>https://monicatan.com/GNC</link>

		<pubDate>Fri, 25 Aug 2023 20:21:37 +0000</pubDate>

		<dc:creator>Monica Tan</dc:creator>

		<guid isPermaLink="true">https://monicatan.com/GNC</guid>

		<description>&#60;img width="1606" height="1014" width_o="1606" height_o="1014" data-src="https://freight.cargo.site/t/original/i/961699a7e4391543b72c498ec675da5cdb98c6cf8f224461dff0e45d89506fa8/Monica-Tan-GNC-Hero.png" data-mid="189426709" border="0"  src="https://freight.cargo.site/w/1000/i/961699a7e4391543b72c498ec675da5cdb98c6cf8f224461dff0e45d89506fa8/Monica-Tan-GNC-Hero.png" /&#62;

TV &#124; SOCIAL


GNC


	The same routine gets boring. The same exercises get boring. The same supplements get… boring. For GNC’s 2022 brand campaign, we helped GNC reinforce their wide product and flavor offering by positioning themselves as the one-stop shop for routine rejuvenation.
	
	
	&#60;img width="1524" height="2286" width_o="1524" height_o="2286" data-src="https://freight.cargo.site/t/original/i/eea5cb4a5a23364cf3c21d2d4264acae5d1a31310de0d68c486086fc398841b7/2021_GNC_Day2-0259_v2.JPG" data-mid="188913976" border="0"  src="https://freight.cargo.site/w/1000/i/eea5cb4a5a23364cf3c21d2d4264acae5d1a31310de0d68c486086fc398841b7/2021_GNC_Day2-0259_v2.JPG" /&#62;

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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c005f8b4c7473d8ec503a933132c47e8598620d4d36b9eb894d6caf6c0bddde/MonicaTan-GNC-Gif2.gif" data-mid="188914356" border="0"  src="https://freight.cargo.site/w/1000/i/5c005f8b4c7473d8ec503a933132c47e8598620d4d36b9eb894d6caf6c0bddde/MonicaTan-GNC-Gif2.gif" /&#62;
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	&#60;img width="1524" height="2286" width_o="1524" height_o="2286" data-src="https://freight.cargo.site/t/original/i/d8ca071f917fa5b87498ff65c214c6363c6f96c7a6df50f8de345a5a26632d2f/2021_GNC_Day2-0280_v3.JPG" data-mid="188914028" border="0"  src="https://freight.cargo.site/w/1000/i/d8ca071f917fa5b87498ff65c214c6363c6f96c7a6df50f8de345a5a26632d2f/2021_GNC_Day2-0280_v3.JPG" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78c4a71308171c16e9652ae6d99d6591bf8b9ca4d2a81b946d34948af86416f8/MonicaTan-GNC-Gif1.gif" data-mid="188914166" border="0"  src="https://freight.cargo.site/w/1000/i/78c4a71308171c16e9652ae6d99d6591bf8b9ca4d2a81b946d34948af86416f8/MonicaTan-GNC-Gif1.gif" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4bc48ff9f55878ad9cb43ba0272c8f0330d0de131b99665723c9988f5d0804d5/Existing-Customers_Static-1x1.jpg" data-mid="188913595" border="0"  src="https://freight.cargo.site/w/1000/i/4bc48ff9f55878ad9cb43ba0272c8f0330d0de131b99665723c9988f5d0804d5/Existing-Customers_Static-1x1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a0de90d0a6ff175a1c35776ca4654333f68941481cfd49fcab489b2aefbaac1/Monica-Tan-GNC-3.gif" data-mid="189423530" border="0"  src="https://freight.cargo.site/w/1000/i/3a0de90d0a6ff175a1c35776ca4654333f68941481cfd49fcab489b2aefbaac1/Monica-Tan-GNC-3.gif" /&#62;


&#60;img width="3429" height="2286" width_o="3429" height_o="2286" data-src="https://freight.cargo.site/t/original/i/5711478c2001845cd8b72cc25f78b4d86492f7082fcfbf507405d72c7312e24e/2021_GNC_Day2-2_0076_v2.JPG" data-mid="188913679" border="0"  src="https://freight.cargo.site/w/1000/i/5711478c2001845cd8b72cc25f78b4d86492f7082fcfbf507405d72c7312e24e/2021_GNC_Day2-2_0076_v2.JPG" /&#62;


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23e2e5eb79f3563cfbb7077fea839ad67953828e66ca092a12ad0d121a87f6d5/Monica-Tan-GNC-2.gif" data-mid="189422824" border="0"  src="https://freight.cargo.site/w/1000/i/23e2e5eb79f3563cfbb7077fea839ad67953828e66ca092a12ad0d121a87f6d5/Monica-Tan-GNC-2.gif" /&#62;
&#60;img width="1524" height="2286" width_o="1524" height_o="2286" data-src="https://freight.cargo.site/t/original/i/1d489e373dbf1eb13c5da4d60d89fd43657428f6e1a34019d11a42ef3afa4dad/2021_GNC_Day1-0655_v3.JPG" data-mid="188913672" border="0"  src="https://freight.cargo.site/w/1000/i/1d489e373dbf1eb13c5da4d60d89fd43657428f6e1a34019d11a42ef3afa4dad/2021_GNC_Day1-0655_v3.JPG" /&#62;

	&#60;img width="1524" height="2286" width_o="1524" height_o="2286" data-src="https://freight.cargo.site/t/original/i/bf98e156dfbe8dc992b1751910efba76af086670690c241691a1e5b298c80106/2021_GNC_Day1-0053_v2.JPG" data-mid="188913654" border="0"  src="https://freight.cargo.site/w/1000/i/bf98e156dfbe8dc992b1751910efba76af086670690c241691a1e5b298c80106/2021_GNC_Day1-0053_v2.JPG" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87f7798f1cf2338ce9389324ca0d40b66fc2b7bb591517625ec96ed377c4288a/Monica-Tan-GNC-1.gif" data-mid="189422316" border="0"  src="https://freight.cargo.site/w/1000/i/87f7798f1cf2338ce9389324ca0d40b66fc2b7bb591517625ec96ed377c4288a/Monica-Tan-GNC-1.gif" /&#62;


Creative Agency - Red AntlerExecutive Creative Director - Lindsay Brillson
Associate Creative Director - Alex DiBucciArt Director - Monica TanCopywriter - Jack McCormickProducer - Amy Shore


</description>
		
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